Another First!

Goodwill does it again! 

Now you all know how much I enjoy my treks for treasure-hunting at Goodwill..

Here's the latest happening from Denver...

Located in the Famous Cherry Creek  shopping area..

Deja Blue opens tomorrow at 9! 

Check out the 9NEWS (KUSA)story here!

(there is a video of the store interior..beautiful!)

Second-hand styles find a high-fashion home in Cherry Creek North | 9news.com

www.9news.com

DENVER - Before thrift shops and consignment stores, buying premium threads meant paying a premium price.

Now there's a new concept in bargain shopping that's less about the hunt

and more about saving in style. 

9NEWS "Your Money" Reporter Heidi McGuire 

went inside a new store in Cherry Creek North, that's full of surprises.

Deja Blue store manager Annette Dosett has worked tirelessly to get to this point where her boutique is fully stocked.

"Here we have women's jeans..

 Rock & Republic, Joe's, True Religion," 

she said grabbing an arm full of denim.

These jeans would typically cost well over $100, 

but at Deja Blue they're just $24.99.

That's just the beginning..

Dorsett  has a stunning, red leather Marc Jacobs bag for less than $40. 

The purse retails for more than $400.

"I think this will be the first to go on Saturday,"she said looking at the bag.

If you're wondering how..

she or the store is offering prices so low..
the folks behind Deja Blue have had 

some practice under a different name: 

Goodwill.

Company spokesperson Vanessa Clark explained,

"Deja Blue is just a new concept for Goodwill, when you shop here, you're supporting Goodwill and our mission..

you're supporting tens of thousands of people 

that we help in Denver every year."

Deja Blue simplifies the treasure hunt ..

since Dorsett and her team hand-pick everything for you.

"Nothing has come from the stores, 

it is all hand-picked at one of our warehouses that have come through from one of the stand-alone donation centers, 

so many hours have been spent in a warehouse going through this," she said.

Deja Blue found a home in the former Homer Reed Limited Men's store in Cherry Creek North. 

When you walk in you realize ..

this isn't some bargain basement, 

rather a high-end boutique with affordable clothes that are in style.. 
it just so happens to be second hand.

Clark says with the location just northof 3rd Avenue,on University Boulevard,

the hope is that many people will stroll in, and discover a whole new take on "thrift store" shopping. 

"Maybe they'll think twice, maybe I do want to step into another Goodwill store. 

maybe Goodwill shopping is for me," she said of the reaction they're hoping for.

Deja Blue opens at 9 a.m.on Saturday 

and with the growing buzz around the new boutique you will want to come early..

to beat the crowds..
 and to find parking. 

Space behind the store is available..

but very limited, 

so on street parking is encouraged.

Deja Blue is not a donation center, Goodwill has 15 drop off locations..

and 24 stores statewide. 

To find out more about Deja Blue or Goodwill

http://www.goodwilldenver.org/dejablue.

See You There!!